Aliens is currently a Crypto News app. They are looking to develop a new product feature - Alien's Crypto Charts.
In this design exercise, I primarily worked with the iOS app screens—trying to incorporate their new product feature into the whole product ecosystem. The goal is to help users focus on each facet of the product feature while still combining what the main feature of the app is—providing signals and reference content/news to the cryptocurrency chart page
I was given the iteration designs and the feedback is that the information is slightly too cramped. How might we improve the overall viewing experience of the crypto charts page while still maintaining as much if not all information on the first iteration?
Keeping in mind the ideal user, what this product offers is not much different from other apps or websites that compete in this field at the moment. One pain point of the ideal user is the lack of intuitive user experience on cryptocurrency apps. There's already a lot of information on the web but not a lot of them package it in a way that is useful in combination with chart analysis. From a business requirement, one goal might be to increase its user base by downloading and using its app products, providing them with better and "correct" data that gives credibility to the news app/platform. More screen time usage and engagement from the user would also determine that the app might be a delight to use.
https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FlbRm9nTZhpRTcLr3rPgCEs%2Fstudy%3Fnode-id%3D0%253A1
<aside> ✏️ Quick wireframes for the design exercise
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I analyzed the current structure of the interface. Based on the already given user feedback on the first iteration, I collected other successful and unsuccessful examples of this experience from other apps to perform a competitive analysis. See what information was the main focus in a particular facet or section of the app. I am also a crypto enthusiast and would like to see news and numbers as bite-sized as possible to not be overwhelmed with all of the given information at a glance. A quick round of user testing with fellow crypto enthusiast friends gave my assumptions validations on how the information should be arranged in the UI.